By Paul Silli
Did you know when you see and hear a message simultaneously; there is a 40% increase in learning, in comparison to if you were just reading text? This is because when a learner is exposed to messages that contain both words and pictures combined, the message exposure is twice as effective.
When teachers offer students messages that have visual and auditory stimuli, learning improves. However, sadly if you search the Internet for educational sites, you will find mostly text driven pages.
The author Richard E. Mayer, who is a Professor of Psychology at the University of California, wrote a book called Multimedia Learning http://portal.acm.org/citation.cfm?coll=GUIDE&dl=GUIDE&id=516736. Within his book he outlines many theories of learning by use of media. Some examples of media: video presentations, film, radio, Internet, animations, and illustrations, among others…
According to Mayer, students learn more efficiently when words and pictures are presented at the same time, rather than successfully. When you have a message that has both visual and hearing aspects, it is referred as a Temporal Contiguity Principle. This principle is the best design to use as an instructional tool.
Here are a couple of Temporal sites for you to view as examples:
- This site teaches fundamental reading and writing skills to elementary level students: http://www.bbc.co.uk/schools/wordsandpictures/longvow/poems/flash/fpoem1.shtml
- With this fun page you are taught by video how to make a pizza in a BBQ grill: http://www.5min.com/Video/How-to-cook-pizza-on-a-gas-BBQ-3884
It is evident learning outcomes improve when visual images and sounds are used to stimulate the human senses. We learn best when words and pictures are present in a message. As teachers we should consider Temporal Designs when we create our lessons. So, the next time you are showing your kids a video, tell em’ it’s teaching at its best! 😉
What have you been doing to put Temporal Designs into your class lessons? Please submit your ideas.